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Access Australia: How to Successfully Sell Software in a Booming Region

If you’re not selling in Australia, you should be. The APAC region as a whole accounted for 40% of global online sales in Q1 of 2017, and Australia in particular is expected to be the next hot spot for ecommerce in the region. This is due to the high levels of internet usage (85% and rising), popularity of handheld devices (19.4 million users) and a strong infrastructure for growing an online business. Research by eMarketer predicts that ecommerce sales in the region will exceed $32 billion by the end of 2017, putting them in the top 10 ecommerce markets worldwide.

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MyCommerce Growth Strategies Guide Part 3: Offer Customer Choice with Subscriptions

In the first two parts of our growth strategies series, we discussed developing a solid foundation for your online store and expanding into global markets. In this post, I want to cover subscriptions and recurring billing as an effective way to attract, nurture and retain customer relationships.

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Halloween Special: The Night of the Living Fraud

“It was a dark and stormy night. While the wind was raging outside the ancient walls of Wolf Manor, inside its owner was raising a glass of blood-red wine in a silent toast to himself. It had been a successful year for Nathaniel Wolf: his lunar calendar software had become the country’s most successful software product, so his company was well set for the next business year. He had another sip of the wine, before he opened his laptop to go through the latest sales reports. But what was that? Nathaniel’s bushy eyebrows raised. There it was, the one word he dreaded more than the silverware cutlery his neighbor had gifted him last Christmas. Unmissable in capital letters, he read the word in the first line…and in the second one…and in the third: ‘CHARGEBACK!’ Nathaniel felt his blood boil with a rage he hadn’t experienced before.
Through the raging wind outside the ancient walls of Wolf manor one could hear the shattering of glass, followed by furious, inhuman howls…”

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MyCommerce Growth Strategies Guide Part 2: Expand into Global Markets

In my last post we discussed how to build a solid infrastructure for your online store, including operational musts, marketing strategies and things to look for in an ecommerce partner. Hopefully those tips were helpful in making sure you have all of your bases covered, and you feel confident about growing your online business. In this post, I want to dive into what is often the next step in finding success online: taking your store global.

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MyCommerce Growth Strategies Guide Part 1: Building a Solid Foundation for Your Online Store

Running a profitable online store isn’t just about having the perfect product or the savviest marketing. In order to be truly successful, you need a strong infrastructure to support the day-to-day operations. In this post, we’ll discuss how to build a solid foundation for an online business, including operational musts and recommended marketing strategies and services you should look for in an ecommerce solution.

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