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MYCOMMERCE CORNER

Humphrey于2014年加入Digital River,担任亚太地区总经理兼副总裁,并在那里推动了全球扩张计划。Humphrey拥有20年的信息行业经验,极为擅长亚洲地区贸易技巧,并用自己的专业知识帮助Digital River在亚太地区进行扩展,监管香港、北京、上海、台北和东京的销售、市场营销和日常运营。


Humphrey持有东华盛顿大学经济学和国际商务学士学位以及俄勒冈大学金融商业管理硕士学位。

Access Australia: How to Successfully Sell Software in a Booming Region

If you’re not selling in Australia, you should be. The APAC region as a whole accounted for 40% of global online sales in Q1 of 2017, and Australia in particular is expected to be the next hot spot for ecommerce in the region. This is due to the high levels of internet usage (85% and rising), popularity of handheld devices (19.4 million users) and a strong infrastructure for growing an online business. Research by eMarketer predicts that ecommerce sales in the region will exceed $32 billion by the end of 2017, putting them in the top 10 ecommerce markets worldwide.

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Differentiating Your Brand during Southeast Asia's Ecommerce 2.0

The typical online shopping trajectory started out as what experts call “Ecommerce 1.0,” where businesses like Ebay or Tmall sold other brands’ products to anyone who had a computer and an internet connection. Not long after, sites like Amazon took over the market share of online shopping.

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克服在亚洲地区跨境扩张的障碍

为了成功扩张到全球市场,需要熟谙当地知识,了解每个地区所具有的复杂性,包括了解在全球范围内进行数码产品在线销售的规则和法规。因此,与能够提供市场投入速度、全面风险管理和行业内最低成本的全球电子商务供应商的密切合作至关重要。

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