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MYCOMMERCE CORNER

市场营销经理


Sahra Ashton担任Digital River MyCommerce的市场营销经理。她负责管理和维护MyCommerce网站。 她的职责包括网站内容、设计和多语种翻译方面的项目管理。 她还负责与MyCommerce.com网站相关的所有宣传、维护、更新和分析信息工作。在加入Digital River前,Sahra在项目与顾客管理方面均有从业经验,主要聚焦新顾客开发和顾客维护。

电子商务对零售业者的七大利好

今年已过半,很明显,电子商务丝毫没有降温的趋势。不光是越来越多的企业准备设立在线商店,他们同时也在寻求如何拓展已有店面。Invesp公司的调查数据表明,仅在美国,电子商务销售额就以每年10%的速度增长,而在全球这一增长数字达19%。

这对购物者而言,可谓裨益多多。在线购物能够节省时间、有更大的产品选择空间,而且在税费、产品价格和交通费用方面能节省不少花销。对于零售商而言,益处同样丰厚。下面将进行详细分析。

1. 树立网上影响力

超过80%的网民都进行过网购。您的客户一定希望您随时“在线”,而这种状态能够确保您跟上竞争者的步伐。否则,您的受众会蜂拥至能够提供在线购物服务的竞争者。

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如何借助电子商务发展您的事业

受益于互联网的广泛使用,许多行业已经改变了业务运作方式。电子商务——即在网上买卖产品,已然成为最主流的经营方式之一。这是一条拓展业务、壮大客户群以及享受稳定利润的可靠途径。无论贵公司是发展稳定的大公司,还是初步创业的小公司,都不可忽略电子商务给您带来的好处。

<p让我们了解一下电子商务可以从哪些方面令您的业务更上一层楼。

拓展客户范围

有了电子商务,您的目标受众不再有任何局限。您不再会受到地域的制约。您可触及世界任何一个角落,充分把握新商机。随着知名度和销量的提高,您将创造更多财富。当然,拥有可以作为目标顾客的特定受众仍然十分重要,不过,现在这些目标顾客可以跨越地域限制。

改善资源管理

时间和金钱都弥足珍贵,没有人愿意徒劳地向错误的客户卖产品。可惜,许多商家都犯了这个错误,主要是因为他们没有针对性地向目标顾客销售产品。电子商务允许进行有目标的沟通,即向您的客户发送相关信息。

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您做到收益最大化了吗?三大要诀让您的网站立马效果不凡。

 

提升在线购物体验,实现收益最大化

欢迎参阅第一期MyCommerce“要诀与技巧”简报连载。这一连载分为三期,每期都会提供经过实践证明的最佳实例和技巧,内容涵盖各类主题,旨在帮助您的企业实现收益最大化。本期聚焦如何只用简单三步就优化您的网站,以帮助您为客户营造更出色的购物体验。

第1步:优化“到达购物车”点击数

网站访客到达购物车所需的点击数,直接关系到将其转化为实际买家的几率。您将越多客户吸引至购物车,您的成交率也就越高。当然,也存在到达购物车却没有购买意愿的客户,因为他们只是想通过购物车对比价格、查验税费和运费等成本,甚至他们只是对产品进行初步研究而并无购买计划。尽管如此,平均法则在这里依然适用:您将越多访客吸引至购物车,您的购物车转化率也就越高。要为您的网站创建最佳的购物车路径,请记住以下要点:

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5 Tips for launching a multi-lingual website

Launching a website in one language is a challenging ordeal. But launching a multi-lingual website can bring a whole set of new trials and tribulations. For any business looking to take advantage of the global reach of the internet, having the ability for your audience to view your site in their language is essential. It has even become expected by most Internet users. Not doing so risks alienating your audience and turning off potential customers. Having a multi-lingual team to help translate and edit can make it easier to establish processes and plans for globalizing your website. In my case I’m lucky I did have that team as it saved me countless headaches. Through my website launch I encountered some obstacles I had to overcome and I hope these five tips will help you through your launch.

1. Research

Before you take on the huge step of designing a multi-language website, make sure to do some research to determine the languages that will best reach your target audience. By using Google Analytics, review your current sources of traffic. Where are your current sales coming from? What about your prospects? This sort of information can surprise a business and may be quite different than you expected. Too often businesses make a decision on which languages they want based on where they want to be, not where their audience already is. The more you know about your audience the better for your bottom line as choosing the wrong languages in which to translate your website may be a costly mistake.

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Ready or Not, The New Year is here! Is your website ready?

Happy New Year and welcome to 2014! Whether or not you’re ready to dive into a new year, you want to make sure your website is! This doesn’t mean a complete redesign/reformat, but you want to make sure your website is still exciting and successful! Whoever your marketing towards - customers, vendors, etc. - you want to make sure your brand looks ready for the New Year!

To ensure your website is ready to tackle 2014 here are few tips that are quick and easy, but can really make a difference:

1. Replace all home page photos

This is a good idea to refresh these monthly or quarterly, but necessary to do yearly. You would be surprised at what a new photo will do to your website! It will draw more attention and make users think you have a new product or it can just plain spice it up! A boring and drab website doesn’t draw any attention so it can be hard to attract new followers or customers.

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