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MYCOMMERCE CORNER

In her role as Sales Manager for the MyCommerce division of Digital River, Cassie Rouse works with clients looking for a direct-to-cart solution for their digital products and services. She brings a client centric approach to every conversation by leveraging the powerful capabilities of the MyCommerce product. Cassie joined Digital River in 2013 and has held several roles, all of which have been focused on client growth. Cassie earned her Bachelor of Science degree from the University of Minnesota-Twin Cities as a Multi-Disciplinary Studies major—focusing on Communications and Business. 

Guide to SEO Part 3: How to Build Quality Backlinks and Measure Your SEO Success

Guide to SEO: Building Quality Backlinks and Measuring SEO Success

If you’ve read my last two posts, you’ve learned the basics of SEO, as well as how to design, develop and research keywords to impact rankings for your online store. Now let’s learn how to build popular links to further improve SEO rankings along with ways to measure and track success.

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Guide to SEO Part 2: Design, Develop and Research Keywords to Impact Rankings for Your Online Store

Guide to SEO: Designing, Developing and Researching Keywords

If you read my last post, you learned what SEO is, how it’s used and why it’s important. In this post, let’s dig deeper to show how you can impact your rankings by designing and developing your site for SEO.

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SEO Blog Series Part 1: The Basics - What is SEO, How Do People Use It and Why Is It Important?

Chances are you’ve heard the term “SEO” before. Since the search engine boom, it has become a necessary strategy for ecommerce managers and digital marketers who want their content and products to be easily found by consumers online. Search Engine Optimization (SEO) is the process of increasing the amount of relevant traffic to your website from the “organic” or unpaid search results on search engines.

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(Part 1) Start Capitalizing in the Mid-Market Landscape

The continued integration of the internet into our everyday lives has completely transformed businesses. Customer relationships, supply chain infrastructure, IT and in-house feasibility look much different from 20 years ago. Ecommerce will continue to become a larger portion of business revenue. In 2015, web sales in the U.S. alone grew 14.6% totaling $341.7 billion—and ecommerce made up 60.4% of overall retail growth. We’ll continue to see online activity increasing as more and more consumers turn to the internet to do their shopping, research their purchases and manage their time with passive, subscription-based shopping engagements. 

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